Kane, Rashford and Oxlade-Chamberlain star in new Coke campaign

18 Aug 2020

By: Sport Industry Group

Premier League partner Coca-Cola has launched a new campaign ahead of the start of the 2020/21 season.

‘Make Your Home the Home End’ encourages fans to turn their homes into their club’s ‘home end’ for the new campaign. 

The new season looks set to start with more behind closed doors matches, though fans may be allowed into stadiums subject to social distancing measures at some point during 2020/21.

The new Coca-Cola campaign kicks off with a new-look line-up of ambassadors including Marcus Rashford, Harry Kane and Alex Oxlade-Chamberlain, who all feature in a number of short spots in the homes of fans watching Premier League games. 

Rashford, Kane and Oxlade-Chamberlain join Alex Scott and Jermaine Jenas as Coca-Cola’s football ambassadors for the 2020/21 Premier League season and will be appearing in brand campaigns throughout the season, as well as Coca-Cola’s UEFA EURO 2020 campaign next summer. 

“Millions of people watch the Premier League from their homes each week and more than ever, we know many fans would love to be watching their club in stadiums,” said Oliver Bridge, Senior Brand Manager, Coca-Cola Great Britain.

“We hope the launch of the campaign will help make the home viewing experience as enjoyable as possible by making their home end atmosphere extra special. We couldn’t be happier to have Harry, Marcus, Alex, JJ and Alex on board – the perfect team to bring the magic of the game to even more fans.”

As part of the campaign, the soft drink brand has also launched a new on-pack promotion across almost 300 million Coca-Cola Original Taste and Coca-Cola zero sugar products. 

The campaign will offer fans the chance to win their Premier League team’s 2020/21 shirt each week and will include radio, digital activity and out-of-home advertising, as well as a partnership with Sky. It falls under the brand’s Where Everyone Plays campaign, which was launched as part of the brand's Official Soft Drink Partnership with the Premier League in 2018.