Katarina Johnson-Thompson partners with LFC Foundation

07 Aug 2020

By: Sport Industry Group

The LFC Foundation - the official charity of Premier League champions Liverpool - has announced that world champion heptathlete Katarina Johnson-Thompson will become an Official Ambassador.

The Liverpool-born Reds fan will take on what the club says is a ‘unique’ ambassadorial role, and one she will share with manager Jurgen Klopp.

Johnson-Thompson’s partnership with the Foundation will see the pair work in partnership with the KJT Academy to help develop a new community athletics and talent development programme targeting children and young people from across the Liverpool City Region.

The pair say they will deliver an accessible community sports and athletics programme to encourage children and young people from disadvantaged areas to get involved in athletics

“I am so proud to become an official ambassador of LFC Foundation and be a part of the club that I love,” said Johnson-Thompson.

“Our exciting new partnership will give young people in Liverpool opportunities to fulfil their potential and potentially compete in the Olympics one day themselves.

“Athletics is and always has been a huge part of my life and I am passionate about nurturing and developing future talent to help others achieve their dreams as I have. I see the KJT Academy as my way of giving back and helping to secure the next generation of Olympians.”

According to the club, the programme will also focus on supporting young people from BAME backgrounds to join in with the sport of athletics, with Johnson-Thompson highlighting a lack of diversity across British Olympic teams.

A recent report from Summus Sports showed that only 15% of the 368 Team GB athletes who took part in the Olympic Games Rio 2016 were non-white. 

The report also showed that 31% of Team GB’s Rio medallists were also privately educated, despite the fact that 88% of the general population attend state schools.

Matt Parish, LFC Foundation Director, said: “It’s an honour to welcome Katarina to the LFC Foundation family. She is a source of inspiration for so many and a national hero.

“We are really excited to be working with the KJT Academy team to establish this new and innovative programme that will look to provide a wealth of opportunities to budding young athletes across the Liverpool City Region.”