La Liga launches tender process for rights in UK, Ireland

12 Jul 2019

By: Sport Industry Group

La Liga has issued an Invitation to Tender (ITT) for its broadcast rights in the UK and Ireland, with the document leaving open the possibility that it may continue to pursue a multi-partner model.

The ITT covers the three seasons spanning 2019/20 to 2021/22, with a deadline of 25th July set for offers.

The ITT is split into six packages, which include dedicated packages for OTT platforms and free-to-air broadcasters.

The second half of the 2018/19 La Liga season saw coverage of the league in the UK split across three platforms. La Liga made its UK terrestrial TV debut in February, following the conclusion of a deal with ITV for the remainder of the 2018/19 season.

ITV signed an agreement with La Liga and its new UK broadcast partner Premier Sports. While Eleven Sports remained the only UK and Ireland platform with rights to show every LaLiga game last season, Premier Sports also offered four matches per round via its linear pay-TV channel available on Sky and Virgin TV platforms.

ITV screened one further live fixture from each matchday on free-to-air television as well as a weekly highlights show. The move followed Premier Sports’ acquisition of the Serie A rights ceded by Eleven Sports as part of the fall-out of the Aser company’s break-up with IMG.