Lagadére launches new global agency

17 Oct 2017

By: Sport Industry Group

Lagardère Sports and Entertainment has launched Lagardère Plus, a new global sponsorship and marketing agency.

The new agency incorporates Lagardère Sports and Entertainment’s existing global consulting businesses, including agencies akzio! and Zaechel Int. in Germany, and Sponsorship 360 in France, all of which will be rebranded as Lagardère Plus.

Lagadére Plus will also include London-based agency, Brave, which was recently acquired by Lagardére. The agency has a roster that includes Amazon Prime, Brown Forman and Greenpeace.

The new agency will add new strategic, creative, digital and analytics capabilities.

Lagardère Plus comes to market with a roster including, BMW, Bridgestone, Citibank, Danone, EA Sports, Epson, Hyundai, Lacoste, MetLife, MetroPCS, Veuve Clicquot, and ZTE.

Andrew Georgiou, chief executive officer, Lagardère Sports and Entertainment said: “From sports, music and entertainment, to culinary and cause marketing, Lagardère Plus will help brands and properties get the attention they need in a distracted world.

“As media fragmentation affects many of the marketing channels that CMOs have relied on for decades, partnership marketing becomes absolutely vital for brands to connect with their audiences. Lagardère Plus combines global expertise and experience with highly knowledgeable local teams to deliver exceptional results.”

Along with Andrew Georgiou, Lagardère Plus will be led by its global consulting team, including Andrew N. Pierce, global president; Jonathan Isaac, chief strategy officer; Kern Egan, president, Americas; Tim Frith, head of consulting in the UK; Hervé Bodinier, executive general manager in France; Olaf Bauer, managing director in Germany; and Malcolm Thorpe, vice president, business development in Singapore.