Lancashire Cricket launches best practice guide for UK events industry

29 Jul 2020

By: Sport Industry Group

Lancashire Cricket and its Emirates Old Trafford venue have launched a new campaign aimed at sharing the knowledge and best practice it has gained from hosting behind-closed-doors Test Matches with the wider events industry.

The Safe in One Place initiative will highlight the measures required to host events, in line with current government guidelines, and will publicly release learnings from the creation of a bio-secure environment that enabled the venue and the ECB to safely host 300 people including players, staff and media, on-site for behind-closed-doors Test cricket.

A document outlining key learnings and best practice is available for download via the Emirates Old Trafford website, and includes practical information to ensure event organisers and venue operators in the UK understand how they can work and host business events and conferences, while keeping both guests and staff safe.

The Emirates Old Trafford website and social media channels will also display a range of content over the coming days aimed at arming event professionals with the key insights and practical learnings. 

Behind-the-scenes venue footage, infographics, case studies and interviews featuring a host of staff members and stakeholders will be made available in order to show the rigorous risk assessments and re-writing of operational procedures that enabled the venue meet government standards and host International cricket. 

“The Safe in One Place campaign is all about sharing the knowledge and experience that we’ve gained turning Emirates Old Trafford into a bio-secure environment with the wider events industry,” said Daniel Gidney, CEO, Lancashire Cricket.

“What we are doing at the moment with behind-closed-doors cricket, and working in conjunction with the ECB, is industry-leading and this has provided us with a blueprint to move forwards and understand what events will look like in the future. We are effectively currently the only large events venue in the country that is operating and have developed strong operational discipline.

“We appreciate the responsibility that all venue owners and operators have in ensuring the safety of event attendees and hope that the information we are making available today, and in the coming weeks, will prove valuable as we all prepare to safely welcome guests back to our destinations. Manchester, and many other towns and cities across the UK, rely heavily on events to underpin their local economy and employment, the sooner the industry is able to restart the more jobs and business can be saved in our local communities.”

Mayor of Greater Manchester, Andy Burnham, who is personally supporting the campaign, added: “It’s been great to have the eyes of the world on Greater Manchester these last few days as our friends at Lancashire Cricket and Emirates Old Trafford have shown that they can safely stage Test Cricket in a world-class venue. There was a point when our world-famous weather tried to spoil the party but even that couldn’t put out the fire in Ben Stokes and the England side.

“We are all very proud of the team at Emirates Old Trafford for the work they have done to turn it into a safe and secure venue. As a city-region, we pride ourselves on the diverse number of major events we host and getting this industry back up and running is of huge importance, because we need to bring people back into our towns and cities to support our local economy.

“With the experience Emirates Old Trafford now have in delivering live, top-class cricket with all the relevant safety measures implemented, both they and Greater Manchester are able to provide guidance to others as the events industry looks to re-establish itself.”