Land Rover announced as partner for RWC 2023

17 Nov 2021

By: Sport Industry Group

Land Rover and World Rugby have written the next chapter of their relationship as Land Rover was confirmed as the fifth Worldwide Partner for Rugby World Cup (RWC) 2023 in France.

To celebrate, Land Rover rugby ambassadors Dimitri Yachvili and Bryan Habana were joined by Land Rover’s first child mascot for the tournament, eight-year-old Arthur from Paris. 

Since becoming a Worldwide Partner of Rugby World Cup in 2015, Land Rover has inspired thousands of children from all over the world through its extensive grassroots activities and Rugby World Cup mascot programme, allowing young rugby fans to join the team captains on the pitch ahead of every match. 

Reflecting the joint commitment of Land Rover and World Rugby to a more sustainable future, the Rugby World Cup 2023 mascots will be known as ‘Land Rover Defenders of Tomorrow’ and will form a key element of the global Land Rover campaign. They will be selected for their passion and commitment to changing their world for the better.

World Rugby Chairman Sir Bill Beaumont added: “Land Rover is a true partner of rugby at all levels, and we are delighted to be extending our worldwide partnership for Rugby World Cup 2023 in France. As a tournament and a rugby family, we are committed to making a positive impact in France and more widely for our planet for future generations to enjoy.

Lennard Hoornik, Chief Commercial Officer at Land Rover, said: “Land Rover has been at the heart of rugby for two decades. As we write this next chapter, we share France 2023’s commitment to making a positive difference on society through rugby.  The next three years represent a significant time for Land Rover as we journey towards electrification and Rugby World Cup will play an important part in that.”