Land Rover partners with Bath Rugby

11 Sep 2017

By: Sport Industry Group

Bath Rugby and Land Rover UK have announced a new partnership which sees Land Rover become the official vehicle of the Aviva Premiership club.

The deal is a three-way partnership with the club, Land Rover UK and Dick Lovett, a prestige retailer group in the South West who will be opening a new state of the art Jaguar Land Rover dealership in Melksham in the coming months. 

The Land Rover logo will feature on the back of the Bath playing shirt and shorts, and throughout the season Land Rover will be looking to use the sponsorship to engage and reward the club’s fans and wider Bath community.

The partnership is an extension of Land Rover’s long standing support of rugby in the UK which includes being the official vehicle of Premiership Rugby, principal partner of Welsh regional side Cardiff Blues, official vehicle partner of Glasgow Warriors, main club partner of Wasps and title sponsor of the UK grassroots rugby programme, the Land Rover Premiership Rugby Cup.

Matt Powell, business development director, Bath Rugby, said: “Land Rover is a fantastic brand fit for the club.  They have such a long and rich heritage in rugby and are a well-respected global brand.  We have enjoyed working with them in their original capacity as a Premiership Rugby partner, and welcome them to our strong family of commercial partners here at Bath Rugby.”

Scott Dicken, marketing director, Jaguar Land Rover UK, said: “We are delighted to partner with such a prestigious club that shares so many of the same values as Land Rover.  We are proud to have been such a long term supporter of rugby in the UK, and this new partnership will enable us to complement the work we do through our Premiership Rugby activity and further engage with the Bath community.

“This is also a special year for us as it marks ten years of the Land Rover Premiership Rugby Cup – the nationwide grassroots programme that has already engaged over 70,000 boys and girls.  We wish everyone at the club the best for the new season.”

Richard Davies, head of business at Dick Lovett Land Rover, added, “This new partnership is extremely exciting for everyone involved in the new Jaguar Land Rover dealership in Melksham, which opens in December.  We look forward to working closely with the staff, players and fans at Bath Rugby and being able to offer our customers some fantastic ways to get involved with one of the country’s leading and most loved rugby clubs.”