18 Jan 2018

By: Sport Industry Group

Strathmore water has unveiled Laura Muir as a new brand ambassador as the countdown gets underway to the IAAF World Indoor Championships Birmingham 2018.

The Team GB athlete and last year’s European Indoor 1500m and 3000m champion will join forces with Strathmore water in 2018 as the brand continues to strengthen its commitment to world-class athletics.

The 24-year-old middle to long distance runner, who hails from Milnathort in Scotland, will join the Strathmore athlete roster to promote the benefits of hydration and encourage more people to lead healthy and active lifestyles through regular exercise and sport.

Joining World Champion T53 wheelchair racer Samantha Kinghorn and Commonwealth Gold Medal swimmer Ross Murdoch on Team Strathmore, Muir will help the brand to deliver its ongoing ‘Do More’ campaign which aims to inspire more people of all ages and ability to try and take up entry level exercise such as running, swimming and cycling.

The campaign will include athlete advice and inspiration, tips and techniques for all levels, not to mention some once-in-a-lifetime opportunities to inspire and motivate active participation.

On signing up to Team Strathmore, Laura said: “I am really pleased to be teaming up with Strathmore water and their existing sports ambassadors to help encourage more people to enjoy the benefits of running.  

“Our aim is to get more people on the move – to just try to be more active and see what benefits it can bring to your life. A water brand is such a natural partner for me as hydration is so important for athletes – I am really looking forward to getting involved in the Do More campaign.”

Adrian Troy, marketing director for AG Barr said: “Strathmore water has a proud record for supporting top class athletics and we’re really pleased at the prospect of this new partnership with one of the country’s leading athletes.

“Laura has emerged as one of the most talented runners on the world circuit and is an inspirational role model for other people to do more, epitomising what can be achieved through hard work, determination and a passion for the sport.

“2018 is set to be an exciting year for Strathmore and our continued association with world class athletics and we look forward to working together with Laura, Sammi and Ross to help more people to foster healthy habits and stay hydrated while doing more.” 

Strathmore water is bottled at source in the Vale of Strathmore, near Glamis Castle in Scotland, and has a long-standing reputation for supporting mass-participation events across the UK, helping world class athletes and spectators stay hydrated.