Leeds announce smart TV app as part of Hisense deal

27 Nov 2020

By: Sport Industry Group

Leeds United have announced a new two-year agreement with Hisense, who will become an Official Partner.

The new partnership will see the Chinese brand, whose UK headquarters are in Leeds, support the newly-promoted club in an initial partnership which includes LED perimeter advertising, media interview backdrop branding and extensive branding of the prominent East Stand. The deal will also see Hisense TV screens installed at both Elland Road and the Thorp Arch training ground.

According to the club, the pair will create exclusive fan offers, as well as brand activations to showcase the latest technologies, while the club will aim to extend its own global reach via an exclusive club branded app placed on the Hisense VIDAA Smart TV platform. 

“Leeds United are a huge club with an iconic stadium, so we’re delighted to announce this profile partnership with one of the biggest clubs in England,” said Howard Grindrod, Vice President, Hisense UK (pictured above, centre).

“We have a wealth of experience within the football sector internationally, and this is a fantastic opportunity to involve ourselves in a partnership with a Premier League club - even better that it’s a club on our doorstep. 

“Leeds United pride themselves on attention to detail, which is something we feel resonates directly with Hisense and our product range such as 4K ULED TVs. As excitement continues to build into the new season, we’re looking forward to kicking off our partnership and supporting the local community and being part of arguably the best league in the world.” 

Paul Bell, Executive Director, Leeds United (picrured above, left) added: “We are delighted to welcome Hisense into our Official Partners programme. As one of the leading consumer electronics brands in the world, it is further testament to the strength of the Leeds United brand that Hisense have chosen to partner with the club on our return to the Premier League. 

“We look forward to working with the team at Hisense to showcase their latest technologies and help to grow their brand presence within the global consumer electronics market.”    

The news adds to the brand’s global sponsorship portfolio across football, where he served as an Official Sponsor of the 2018 FIFA World Cup in Russia, and will be on board for UEFA EURO 2020, which has been rescheduled for next summer.