Legends International hires UK-based Global Planning Director

19 Dec 2019

By: Sport Industry Group

Legends International has appointed Richard Seymour as Global Planning Director.

The former Head of Consulting, UK and Ireland, Nielsen, will work alongside Legends International SVP, Global Planning Richard Cheesman to manage the agency’s feasibility, data analytics and business planning.

The London-based international arm of the US agency, which develops and delivers commercial platforms for sports and leisure experiences, has worked on projects such as the new Tottenham Hotspur stadium as well as with Liverpool, Manchester City, Barcelona and Real Madrid. Away from sport, it has also produced work such as The View from the Shard, the viewing deck of London’s tallest building.

Discussing his appointement, Seymour said: “I am tremendously excited to be joining Legends International and delivering best-in-class services to businesses in the sports, entertainment and attractions space as well as Legends International’s growing portfolio of long-term clients.

“Their clients are a who’s who of the greatest names in sport and I am delighted to be given the opportunity to join their fantastic team.”

Cheesman added: “Since the acquisition of International Stadia Group in 2016, the feasibility and business planning offering has more than doubled in size and scope. 

“We are working with some of the top brands and teams in sport and continue to help them meet their growing aspirations. Richard’s passion and deep understanding of the sports landscape fits well within the Legends International business, and he will play a key role in ensuring we best utilise the wide array of data we have to provide high-value, actionable insight for clients.

“His proven track record in growing a team and dedication to high quality analytics, output and service will be a great asset for Legends International and our clients.”