Leicester signs up with Dafabet

11 Aug 2017

By: Sport Industry Group

Leicester City Football Club has announced betting brand Dafabet as its new official betting partner.

Dafabet has agreed a two-year partnership with the Premier League club and is the latest in Dafabet’s growing sports sponsorship roster which included Celtic, Burnley, Sunderland and Blackburn Rovers, as well as a title sponsorship of the Masters Snooker tournament.

To engage Leicester City’s fan base, the betting brand will be offering a number of price boosts for every match the team plays this season.

Dafabet will also have LED advertising boards and interview backdrops within the ground.

John Cruces, head of sports marketing and sponsorship, Dafabet, said: “As we enter the start of the 2017/18 season, we’re very happy to have now partnered up with Leicester City. Everyone is aware the club are one of the six teams to have won the Premier League, the most watched football league in the world. What many won’t know is the level of support worldwide they’re now attracting is one of the fastest growing in the game. With this in mind and our aim to continually grow our presence in sports sponsorship, we look forward to working together and achieving our common goals.”

Leicester City, head of partnership engagement, Harj Hir, said: “We’re delighted to establish this partnership with Dafabet who already have a strong presence in the sports industry. We have a fan base of more than 10,000,000 supporters around the globe on our social media channels – the seventh largest in the Premier League, and in partnership with Dafabet, we look forward to using this platform to work together towards achieving our collective goals through engagement.”