Let's Move for A Better World 2017 launched

09 Jan 2017

By: Sport Industry Group

Technogym, supplier of fitness and wellness technologies and solutions, has announced its 2017 ‘Let’s Move for a Better World’ campaign.  

From the 13th - 31st March 2017, gym members in fitness clubs all over the world will join forces to donate their movement and promote wellness and healthy lifestyles in their local community and beyond. The more active club members are, the bigger the donation will be to their local communities.

The new 2017 edition of the campaign allows an increased number of operators to win and donate a piece of Technogym equipment to an association of their choice, thanks to the new awarding system which gives every facility the chance to win by reaching predefined targets of movement performed. 

The 2016 campaign saw 2014 results quadruple with 513 clubs and 122,000 participants across 21 countries taking part, completing more than 400 million MOVEs - Technogym’s unit for measuring movement - burning a total of 170 million calories and losing 53,000lbs, according to Technogym. The UK took 5th place globally with over 27 million MOVEs.

60 facilities took part, with Crow Wood Leisure in Burnley taking first place for a second year running with an impressive 3,126,802 MOVEs.

Andrew Brown, director of Crow Wood Leisure, said: “The commitment of our members for ‘Let’s Move for a Better World’ has been fantastic. Their effort has seen us contribute almost £20,000 worth of exercise equipment to Burnley schools to date. We look forward to competing in the campaign again, so that another school can benefit from state-of-the-art Technogym equipment.”