LG launches grassroots football campaign

14 Mar 2018

By: Sport Industry Group

LG Electronics has launched a new campaign, LG TWINWash Football Challenge, which aims to help children under 16 forget the mud get back on the pitch.

Working together with the National Schools Partnership (NSP), parents, teachers and coaches will be tasked with submitting a match report and photo of their ‘victory kits’ - with the team with the muddiest kit and evidence of having had the most fun winning the competition.

As an official partner of The FA, LG Electronics will award the winning entry an England kit for their team and the chance to lift the Emirates FA Cup. The runners up will also receive a new football kit.

Carolyn Anderson, LG Electronics UK marketing director, said: “We’re delighted to be launching the LG TWINWash Football Challenge with the National Schools Partnership, as part of LG’s vision of providing innovation for a better life.”

“With the launch of the LG TWINWash Football Challenge, we hope to encourage as many children as possible to get active and enjoy the game, without them or their parents worrying about the mud. As an official partner of the FA, we’re pleased to be leveraging the partnership to offer teams the ultimate prize, celebrating their glory with a visit from the official Emirates FA Cup to their local region.”

The LG TWINWash Football Challenge aims to raise awareness of the new TWINWash washing machine, which washes two loads at the same time. Teams have until 6th April to submit their photos.

For details on how to enter, visit: nationalschoolspartnership.com/initiatives/lg-twinwash-football-challenge