LimeLight sports has announced a new approach, focused around ActiveWorldIntelligence™- a bespoke pathway designed to partner brands with campaigns - and will announce a new brand identity, vision, mission.
The repositioning marks the agency’s 30th birthday, and the agency says ActiveWorldIntelligence aligns with their company vision to ‘Create an active world. Together.’
The approach was developed in conjunction with its partner the BOA, who used the platform to develop its ‘I Am Team GB’ in partnership with Toyota - a Shortlisted entry in the Active Award category at the Sport Industry Awards 2020.
“Using ActiveWorldIntelligence has ensured I Am Team GB is rooted in data and insight that we can use and build out over time to ensure the ongoing effectiveness of our campaigns,” said Ed Jones, BOA Head of Marketing. “We look forward to continuing to work with LimeLight and bringing I Am Team GB to life as we plan for Tokyo 2020.”
Craig Dews, LimeLight sports CEO, added: “The last few months has highlighted the importance of community and of active lifestyles for physical and mental well-being.
“The ActiveWorldIntelligence pathway will enable more brands to connect with their audiences through the power and passion of participation. We’ve been an industry leader for 30 years, helping brands tell their stories through sport. By having a new brand identity, vision, mission, and approach, we don’t want to just survive this period but become stronger than ever.”