Lions announce Official Partnership with Chase Distillery

22 Feb 2021

By: Sport Industry Group

The British & Irish Lions has announced a new partnership with British distillery Chase Distillery, which will become the Official Vodka and Gin of the Lions Tour. 

As part of the partnership, the Hereford-based distillery will receive in-stadia branding and tickets for both the Castle Lager Lions Series and the Vodafone 1888 Cup match against Japan, which is scheduled to take place at BT Murrayfield on Saturday 26th June. 

Chase Distillery will also receive digital and social media rights, access to the Lions’ events programme, the option to create bespoke content using Lions archive and on-tour footage, and gain access to players and coaches for commercial appearances and promotions.

“It is fantastic to welcome Chase Distillery to our family of commercial suppliers,” said Ben Calveley, Managing Director at The British & Irish Lions. 

“In Chase Distillery, we have found a partner who shares our passion for excellence, and we are very pleased to have them on board.”  

James Chase, Director, Chase Distillery, added: “As a proud British brand, we could not be more excited to be teaming up with the Lions, and to become an Official Supplier for the Series too.

“Both the Lions and everyone at Chase Distillery have a shared commitment to be the very best in our fields, so for us, it’s a perfect partnership.  

“We already have a number of exciting plans scheduled. As well as introducing limited-edition products and launching some exclusive competitions, we’ll be looking at new, fun and interesting ways to engage with Lions supporters to bring them closer to the game we all love.” 

Founded in 2008, Chase Distillery produces gins and vodkas using potatoes and apples grown on its farm in Herefordshire.