Gallagher’s Premiership Rugby and Little Dot Studios have announced a new digital distribution partnership for the studio to manage the league’s YouTube channels.
The partnership, which came into force at the start of the 2018-19 season, aims to strengthen the presence of Premiership Rugby on the YouTube platform.
Little Dot Studios has been tasked with helping to reach a new generation of fans. Its role will include optimising and creating content around weekly matches; producing highlights and compilations as well as other content.
Commenting the collaboration, Oliver Lewis, head of broadcast at Premiership Rugby, said: "We are delighted to be working with Little Dot and expect the partnership to be a game-changer for our You Tube Channel.
“We have already seen a steep rise in views of our content and subscribers to our channel and believe we can build on this great to take us to record levels.”
Rory Rigney, senior partnerships manager for Sport at Little Dot Studios, added: "This is a really exciting time to be working with such an established sports partner as Premiership Rugby, who are showcasing players from the best rugby nations in the world, and all of the England Rugby squad players week in, week out.”
The partnership with Premiership Rugby adds to Little Dot Studios’ sports credentials, which include a successful collaboration with the ECB.
Its work for the cricket rightsholder led to the ECB becoming the number one cricket-related YouTube channel in the world.