Liverpool and StatsBomb agree multi-year deal

25 Mar 2021

By: Sport Industry Group

Premier League champions Liverpool have signed a new multi-year deal with football data company StatsBomb.

Liverpool will become the first major customer for the StatsBomb 360 product, and as part of the agreement will switch to StatsBomb for standard event data for over 80 competitions, adding StatsBomb 360 data for 38 of those.

The new product adds a snapshot of player locations around every on-the-ball event during a match, providing extra context to the 3,300+ actions collected as part of StatsBomb’s core data set.

The stats company says the extra information enables teams and betting operators to conduct deeper analysis. 

Speaking of the deal, StatsBomb CEO Ted Knutson said: “We are delighted to be working with Liverpool FC. They have been known for years to be at the forefront of the analytics revolution in football, and it is tremendous validation for StatsBomb that they have put their trust in us to deliver the data that will form a critical part of their data-driven infrastructure.

“We have been working on StatsBomb 360 for several months, and to have such a high profile client at launch is a sign of just how significant a step forward this product will be for the football world.”