Liverpool FC has announced Falken Tyres as a global partner and official tyre partner of the club.
The multi-year deal will see the two brands work together to create experiences for fans and drivers, whilst opening further growth opportunities in Falken’s key global markets.
Falken will also benefit from marketing and promotional rights including digital and social media support, pitch side LED, stadium branding and access to Liverpool’s players and Legends.
Commenting on the partnership, Billy Hogan, chief commercial officer and managing director at Liverpool Football Club said: “Falken has great synergy with the Club, their focus on attitude and performance align nicely with the Clubs’ values of ambition and commitment.
“We are proud to welcome Falken to the LFC family as a global partner and very much look forward to working together and bringing these values to life.”
Saturo Yamatomo, director and senior executive officer of Sumitomo Rubber Industries said: “We’re delighted to partner with a football club as prestigious as Liverpool FC. We both believe in an exciting future and we look forward to working together to reward and recognise our customers, as well as connecting with more fans across the world.
“We’re also pleased to reaffirm our commitment to supporting football, as we have done before, whilst building on our global strategy.”