Western Union Company and Liverpool FC have announced a multi-year partnership that will see Western Union become the club’s first-ever shirt sleeve sponsor and official money transfer partner.
As the official money transfer partner of Liverpool FC, Western Union will use its global cross-border digital transfer and payments platform to provide money transfer capabilities to the club.
Western Union will offer digital payments and money transfers for Liverpool Football Club and its fans.
Western Union’s logo is the first to appear on the sleeve and sixth to appear on the shirt, since the inception of Liverpool FC.
The partnership will see Western Union benefit from a range of LFC marketing and promotional rights, including digital and social media support, pitch side LED messaging, and branding across Anfield stadium, fan lounge and the club’s media channels.
To celebrate the launch of the partnership, Western Union will be offering Liverpool FC fans in the UK, Ireland, France, Denmark, Norway and Sweden a fee-free money transfer promotion, running from now through until the end of August.
The Western Union patch will be available free of charge to all LFC fans that have purchased a 2017/18 Liverpool FC shirt and will be available in store and online from Sunday 27th August.
Jean-Claude Farah, president of global payments at Western Union said: “The businesses of Western Union and Liverpool FC are both driven by our passion for bringing communities together, whether that be through moving money or delivering the excitement of football experiences.
“This partnership goes far beyond a badge on a shirt, as we will be bringing our digital money transfer expertise to better connect Liverpool FC and fans around the world.”
Billy Hogan, chief commercial officer and managing director at Liverpool Football Club said: “Western Union is an instantly recognisable brand with a truly global footprint and we are absolutely delighted to welcome them as our first ever Shirt Sleeve Sponsor and official Principal Partner. We are very much looking forward to working with Western Union through this partnership to create new experiences and opportunities for our fans both in the UK and abroad.”