19 May 2022

By: Sport Industry Group

Premier League club Liverpool FC has announced cloud-driven networking company Extreme Networks as its official wi-fi network solutions provider and official wi-fi analytics provider in a multi-year partnership, with deployment beginning later this year.

Extreme will fit the club’s iconic 53,394-capacity Anfield stadium with Extreme Wi-Fi 6E access points to deliver the latest generation of wireless connectivity and enable fans to take advantage of digital amenities that includes mobile ticketing and concessions and participation in in-stadium activities such as non-fungible tokens (NFTs).

The mention of NFTs in the statement released by the two organisations follows recent reports that the club has been considering a cryptocurrency firm as its next main sponsor.

Extreme will also provide the Reds with the infrastructure to roll out innovative and immersive new services like AR/VR in the future.

As part of the agreement, Liverpool FC will be provided real-time data, that includes fan foot traffic, app usage across the stadium, popular concessions and points in the match when fans are most digitally engaged. These insights will enable the club to make data-driven decisions, deliver more personalized fan experiences and improve operational efficiencies on match day.

Drew Crisp, Senior Vice President of Digital, Liverpool Football Club commented, "We’re delighted to be teaming up with Extreme to deliver outstanding in-stadium connectivity and analytics. This deal will provide supporters with the latest generation of wireless connectivity and enable them to take full advantage of our best-in-class digital offerings while visiting Anfield. Our home stadium is renowned for its storied history and Extreme will enable us to improve the digital fan experience on the ground, while also providing the critical insights we need to keep innovating and improving digital journeys for our fans."

Norman Rice, Chief Operating Officer, Extreme Networks added, "Connectivity is the foundation of next-generation mobile services like biometrics, interactive stadium apps and on-demand concessions at large venues. In a stadium like Anfield, which houses 54,000 fans, Extreme will provide next-generation wireless connectivity and deliver a goldmine of network insights that will help Liverpool Football Club better understand its fanbase, unlock new revenue streams and improve overall matchday operations. We’re proud to play such a pivotal role in the ongoing development of one of the most loved sports organizations in the world."

Extreme Networks is an American networking company based in San Jose, California that designs, develops, and manufactures wired and wireless network infrastructure equipment, developing software for network management, policy, analytics, security, and access controls.