Liverpool FC goalkeeper Simon Mignolet has signed an endorsement deal with Hairbond UK, joining English cricketer James Anderson as a brand ambassador for the British hair styling brand.
To kick off the new deal, the Belgian international took part in a photo shoot for Hairbond at Liverpool’s Cavern Club, a venue made famous by The Beatles.
According to the official release, Hairbond supply products to ‘a whole host of celebrities including top movie stars, athletes and TV personalities’.
Mignolet said of the deal: ‘Hairbond is a high quality product that I have been using for quite some time now and I am very happy to represent Hairbond product range in the future as their brand ambassador.’
Hairbond founder Scott Michaels – who is also an avid Liverpool fan - said that Mignolet’s profile is ‘growing by the minute’ thanks to his move from Sunderland to Liverpool last summer and his likely participation in this year’s FIFA World Cup in Brazil.