SC Johnson, the maker of household consumer brands such as Mr Muscle, Ecover, and Duck, has teamed up with Liverpool to turn plastic waste at Anfield into Mr Muscle bottles.
The pair have teamed up to create a recycling model for the more than 500,000 plastic bottles used at Anfield each season.
Those in attendance at Anfield will be able to place plastic beverage bottles in specially designed receptacles, which will be collected by SC Johnson who will repurpose it to create new Mr Muscle trigger bottles.
“Plastic waste is a threat to our planet for this and future generations,” said Fisk Johnson, Chairman and CEO of SC Johnson.
“At SC Johnson, we believe we all have a responsibility to solve this critical environmental issue. Our partnership with Liverpool FC is one of the many steps SC Johnson is taking to move forward our vision for a waste-free world as it creates another local solution to this global problem by leveraging football to help close the plastic recycling loop.”
The new wider partnership between the pair, called Goals for Change, kicks off a series of initiatives to drive improvements in sustainability, health and hygiene, and also aims to ‘provide pathways to greater economic and social mobility’ for young people in the UK, Asia, and Latin America.
Earlier this year, Liverpool launched the Red Way, its vision for sustainability and way of supporting society now and for future generations, underscoring the importance of a like-minded partnership, as SC Johnson’s ambitions as a family company are to work for a better, more sustainable world.
Matt Scammell, Commercial Director, Liverpool, added: “We launched our sustainability programme the Red Way earlier this year and made a commitment to make a positive difference to our people, our communities and our planet. SC Johnson has made important step changes within their industry which have delivered incredible results through several sustainability initiatives.
“I feel very optimistic about the work we can do together through this partnership, both raising awareness and looking after the safety of our supporters and ultimately using our voices for good to help the next generation of Reds all around the world.”
In addition to recycling plastic waste, the pair will also focus on health and hygiene, with SC Johnson becoming the Official Cleaning and Disinfectant Partner of the Premier League side. The band will provide soaps and hand sanitisers throughout Anfield and the club’s AXA Training Centre, while SC Johnson Professional - the company’s commercial business - will work with Liverpool to ‘establish a new standard of cleaning’.