LiveWire Sport has launched a new mobile app, LiveWire Studio, aimed at streamlining the content creation and delivery process for sport organisations.
The content agency says the coronavirus pandemic, and subsequent lockdown, has seen organisations look for ways to harness the power of their athletes, fans and ambassadors but face cost and efficiency challenges due to remote working.
Partnering with international communications agency wTV., and digital consulting company Digotel, who have utilised the technology with a number of clients in the corporate and non-Governmental Organisation sectors, LiveWire says the app’s features map user-journeys that mirror the standard use of a smartphone, with additional in-camera guidance highlighting filming tips, such as framing guides, audio levels and prompts for questions, topics, hashtags and commercial partners to help with filming and distribution.
“With lockdown restrictions in place, organisations have been challenged in thinking of ways to engage with fans whilst stuck at home, with limited access to their stars,” said Tom Jackson, Head of Video, LiveWire Sport.
“The LiveWire Studio app has been designed to enable organisations to produce high-quality content using a smartphone, particularly when social distancing restrictions have prevented camera crews from filming in athletes’ homes.
“The app's secure server also removes the need to send large video files via instant messaging platforms such as WhatsApp, which compresses files. This solution means clips are immediately delivered to our editing team at their highest quality without compromise.”
Peter Sibley, Executive Director wTV., added: “We are very pleased to be working together with one of the leading international sports agencies to be able to make leading edge video capture technology available to the world's major sporting organisations and sportspeople as part of the new normal.”
LiveWire Sport says its first client to use the app was Persil, who, as part of their partnership with Harlequins, enlisted players to generate content from home in order to create its #HomeIsGoodMovie campaign.