Lord Coe ends association with Nike

27 Nov 2015

By: Sport Industry Group

President of the International Association of Athletics Federations (IAAF), Sebastian Coe, has ended his 38 year ambassador role with Nike.

Coe had come under increasing pressure to step down from his position with Nike, following conflict of interest claims over the 2021 World Championships going to Eugene, Oregon, where Nike is based.

The US City was awarded the 2021 World Championships in April without a bidding process, despite interest from Swedish city, Gothenburg.

Following an IAAF council meeting, Coe said: “I've made the following decisions: I've stepped down from my ambassadorial role with Nike which lasted 38 years. The current noise level around it is not good for Nike or the IAAF and is a distraction.”

An investigation revealed undercover emails suggesting that when Coe was vice-president of the IAAF, he lobbied former president Lamine Diack with support for Eugene.

When asked about the allegations earlier this week, Coe told the BBC he “did not lobby anyone” over Eugene’s bid, but “encouraged them to re-enter another bidding cycle as they had a strong bid.”

The double Olympic 1,500m champion also announced that he would resign as British Olympic Assocation chairman after the Rio 2016 Olympic Games.

The announcement comes amid a wider doping and corruption scandal within the sport, which Coe has vowed to clean up. 

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