The LTA has teamed up with its Official Partner BNP Paribas to raise funds for StreetGames.
As part of BNP Paribas’ Aces from the Heart initiative, the bank will donate £25 for every ace served at the British Tour event series, which is taking place at the National Tennis Centre.
The pair have pledged to raise up to £20,000 for the charity because of the initiative, which starts on Thursday 2nd July.
“We’re very pleased to be working with BNP Paribas on the Aces from the Heart campaign at our British Tour events this year,” said Stephen Farrow, Director of International Events, LTA.
“Of course we would have liked to have been supporting this initiative at Queen’s again, but it’s great that we can use the platform of the British Tour events to help raise significant funds for StreetGames. Their work to use sport to positively impact the lives of disadvantaged young people complements our vision of opening tennis up to more people.
“Following on from our racket donation during lockdown, we hope the funds generated through Aces from the Heart will continue to support this fantastic work.”
Earlier this year, the LTA donated almost 5,000 rackets to young people from lower-socio economic groups in communities across Britain. The donations were distributed by StreetGames together with tennis balls and LTA ‘tennis at home’ activity guides to help more young people stay active during lockdown.
StreetGames has been the LTA’s National Charity Partner since last summer and, in support of the partnership, BNP Paribas raised £40,000 for the charity at last year’s Fever-Tree Championships at Queens.
Anne Marie Verstraeten, UK Country Head of BNP Paribas said: “We are delighted to support StreetGames through our ‘Aces from the Heart’ programme for a second year. Their work supporting vulnerable, young people across the UK is more important now, than ever.”
StreetGames will use the funds for its ‘Fit and Fed’ holiday campaign, which delivers meals to young people, as well as providing access to physical activity.