Lucozade Sport is aiming to get one million people moving by 2020, as part of a new campaign to champion active lifestyles.
The Made to Move campaign has been designed with the overarching target in mind, and will launch tonight (Monday) with a new TV advert named the Orchestra of Movement during a special episode of the panel show ‘The Last Leg’, broadcasting live from the Paralympics on Channel 4, at 8:10pm.
The drive to get the UK moving more will kick in to action in October when Lucozade Sport launches Made to Move Sessions; a series of streamed workout classes hosted by a range of influential sport and fitness ambassadors.
The first Made to Move Session will be hosted by the IBF heavyweight world champion boxer Anthony Joshua who will take the class live from a Pure Gym in the UK.
Orchestra of Movement
The session will be available to everyone in the UK that has access to the internet which means there is the potential for it to be the largest ever live streamed workout class. The brand will be hosting subsequent workout sessions that will be available via www.lucozadesport.com.
Steven Hind, head of marketing at Lucozade Sport said: “We are absolutely thrilled to launch the new Made to Move campaign. Our lives have become busier than ever and whilst there is a great desire to move more and stay more active, it is often hard to keep as fit and healthy as we’d all like. We strongly believe that leading a more active lifestyle is key to a happier and more fulfilling life. That’s why we are setting ourselves the goal of helping 1 million people to move more by 2020.”
Made to Move Sessions will be available for sign up from 19th September via www.Facebook.com/lucozadesport.