Made By Sport, the four-year campaign to champion the power of sport to transform the lives of young people in the UK, has announced Sophie Mason as its new CEO, taking up the role on 1st December 2019.
A former Director of Fundraising for the BOA, Mason oversaw the creation of a new £25m revenue stream for the organisation as it hosted the London 2012 Olympic Games, and after that ran her own consultancy working with a range of clients including Land Rover, the IPC and Commonwealth Games England on fundraising and communications.
Since its launch in 2018, Made By Sport has also been announced as the official campaign partner of the 40th Great North Run for 2020.
Mason said: “Being able to participate in sport is a critical part of growing up, teaching us important values for life: resilience, teamwork, self-confidence and discipline. We know that being active is important but sport does so much more than simply develop our physical and mental health. We need to find better solutions to help young people on their journey to
“Sport is one of those solutions and a life-saver for many young people in difficult circumstances. The time is right for a campaign that helps to shine a light on the amazing work already being done in this area. I am thrilled to be joining Made by Sport and look forward to forging new and exciting partnerships to help raise awareness and secure further funding.”
Justin King, Chairman of Made By Sport and Sport Industry Awards 2020 Judge, added: “Following an extensive search, and advertising, we had a phenomenal response and were able to choose from an outstanding field of candidates. Sophie stood out and was the unanimous choice with the trustees. Her motivation, skills and experience were the perfect match to the challenge of building Made By Sport over the next four years and I am delighted she has accepted the role.”