Premier League club, Manchester City has become the first club in the top flight to announce an official sleeve partner.
Existing club partner, Nexen Tire, has renewed its partnership with the club and becomes the first brand to take advantage of the new asset, which kicks in from the start of the 2017/18 Premier League campaign.
The Nexen Tire logo will appear on the sleeve of the Manchester City playing shirt for all Premier League games. The partnership has also been extended to include Women’s Super League and League Cup winners, Manchester City Women.
Nexen Tire originally partnered with the club in August 2015 and in that time, has created several activations and pieces of content, including football challenges with first team players Raheem Sterling, Kelechi Iheanacho and Nolito.
Travis Kang, CEO of Nexen Tire said: “As a Korean company, we consider it an honour to announce the first Premier League club sleeve branding partnership for one of the world’s greatest football clubs, Manchester City, introducing the Nexen Tire brand to football fans worldwide.
“Utilising Manchester City and Nexen Tire’s partnership as a key strategic marketing platform, Nexen Tire expects to increase the value of its business as a global company. At Nexen Tire, our world-class products continue to make inroads with customers around the world.”
Ferran Soriano, chief executive of Manchester City, added: “We are delighted to continue our successful partnership with Nexen Tire. At Manchester City, we are always striving to take an original approach to our commercial partnerships, creating great relationships and great content for our fans. We are especially pleased to be the first Premier League club to secure an official sleeve partner. Nexen is an exciting and growing brand and we are extremely happy both to have extended and grown our relationship.”