Man City launch OTT subscription service

23 Jan 2020

By: Sport Industry Group

Manchester City have announced the launch of a new content subscription offering, CITY+, designed to provide the club’s fans with access to exclusive content.

The paid-for service will allow fans to unlock access to full match replays of both men’s and women’s games 24 hours after the final whistle as well as some live women’s and academy games.

Nuria Tarre, Chief Marketing Officer, City Football Group, said: “Following the launch of our OTT platform last year, we wanted to continue enhancing the viewing experience for fans and offer greater flexibility to consume our content. We’re now rolling our exclusive content out across our digital estate.”

The subscription service will also feature original CityTV productions, with the launch of the new service coinciding with a new club-produced documentary about captain David Silva, who will leave at the end of the season.

‘Made in Gran Canaria’ will chronicle the rise of the club legend and chart his journey to becoming one of the most decorated players in City’s history. Silva has lifted 13 trophies with the club over a ten-year period, as well as being a World Cup winner and European Champion with the Spanish national team. 

The documentary was granted access to home video footage from Silva’s childhood years and includes interviews with those who influenced his early career, including his parents and grandparents. Former teammates David Villa, Xavi and Andres Iniesta as well as current manager Pep Guardiola all make appearances. 

“CityTV was given unprecedented access to David’s inner circle who provided a rare insight into the rise of one of the Premier League’s greatest players,” added Tarre. “Producing original and never seen before content for our fans is at the heart of our strategy and ‘Made in Gran Canaria’ will bring fans even closer to the stories of one of City’s most decorated players.”

A 30-day free trial is available for fans, after which the service will cost £1.99 per month.

Last year, Premier League title rivals Liverpool also launched a new subscription service, offering fans exclusive content on YouTube for a monthly fee.