Man City revisits #SameGoals initiative

04 Feb 2019

By: Sport Industry Group

Manchester City has confirmed that its #SameGoals global initiative is to return for a second year with the aim to increase girls’ participation in football.

2018 saw the introduction of the club’s #SameGoals campaign, to help inspire the next generation of female footballers.

The project sees footballs delivered to every girl who sends in a social media video showing them scoring or saving a goal.

In a new addition for 2019, Manchester City will host a series of #SameGoals Football Festivals across a variety of global locations, reaching the United States, Abu Dhabi and China, as well as on home territory in Manchester.

The #SameGoals Festivals will look to provide girls with even more opportunities to play the game, with the UK edition to be held at the City Football Academy on Saturday 9th March.

The free-to-attend festival will see children and families be able to enjoy a range of football activities, including skill challenges and coaching clinics delivered by City Football Schools coaches, as well as a series of mini tournaments.

As part of the 2019 initiative, the current Premier League champions will also provide their Cityzens Giving Young Leaders in Kolkata and Kilifi with support to organise football festivals aimed at promoting girls’ participation in their local communities.

Gavin Makel, Head of Women’s Football, said: “Everyone at Manchester City was delighted to see how many girls participated in last year’s Same Goals initiative and this year we want to reach even more young people.

“By hosting a variety of football festivals in different global locations, we hope to bring the game closer to girls everywhere.”

Makel added, “Last season, our local foundation, City in the Community delivered football programmes to almost 15,000 girls and women across Greater Manchester, over 4,000 more than the previous season. 

“Whilst this shows the number of girls taking part in football continues to grow, we know there is still a gap to close.

“On a national level, the average number of boys taking part in the sport is still much greater and we hope that Same Goals encourages young girls across the globe to get involved with the beautiful game.”

Commenting on the return of #SameGoal, Steph Houghton, Manchester City captain, added: “The entries submitted last year were unbelievable and I hope all those girls have kept practising and have some new tricks and skills to show us this year.

“Football is such an incredible sport to take part in. It’s fun, a great way to make friends and helps you to keep fit and healthy. We hope Same Goals encourages even more girls to give football a go and see how amazing it is.”

Additionally, the club will host a double header on Sunday 10th February, which will see both the women’s and men’s teams come up against Chelsea.

The first time both City teams will play the same opposition at home on the very same day, the club plans to utilise the occasion to host several #SameGoals activations across its Etihad Campus.