Man United enlist US celebs for virtual fan event

15 Feb 2021

By: Sport Industry Group

Manchester United have launched a new campaign building up to a virtual event which will see the Premier League side focus on fans in the USA with a new #ILOVEUNITED virtual event.

Taking place in the build-up to the Red Devils’ fixture against Chelsea on 28th February, the event will see United enlist a host of celebrities, including Lord of the Rings actor fan Dominic Monaghan, Game of Thrones actors Kit Harrington and Conleth Hill, and NFL legend Osi Umenyiora, join the pre-match event hosted by MUTV presenter Mark Sullivan.

Both Umenyiora and Monaghan are lifelong fans of the club, and will share their best United memories and pre-match analysis alongside club legends Denis Irwin and Dion Dublin.

Meanwhile, a number of United’s US Supporters Clubs will be represented, bringing some of the team’s most dedicated fans into the mix as well.

The programme will also include an exclusive in-depth interview with US World Cup Winner and Manchester United Women’s forward, Tobin Heath, as well as a pre-match interview with Men’s first team manager, Ole Gunnar Solskjaer.

“Manchester United has been taking its physical #ILOVEUNITED event all over the world for the past eight years, bringing thousands of fans together in their support for the club, many of whom might never have the chance to visit Old Trafford but still support us week-in, week-out,” said Sean Jefferson, Director of Partnerships, Manchester United.

“At a time when fans in many parts of the world are restricted from viewing matches together because of the pandemic, we have found new ways of uniting our supporters. The virtual #ILOVEUNITED event gives fans the platform to enjoy entertaining bespoke content in the safety of their homes, whilst still feeling a part of our global network of fans.”

The event will be streamed live across Manchester United’s web, app and MUTV channels as well as on Facebook and YouTube. The club says the programme will also include bespoke local content aimed at the club’s US fanbase with exclusive behind-the-scenes access and insight into the first team.