MAN UTD ADDS COFFEE PARTNER

21 Nov 2017

By: Sport Industry Group

Manchester United and coffee specialists Melitta have announced a new multi-year partnership that will see the brand become the club’s first official coffee partner.

As part of the agreement more than 200 Melitta coffee machines and makers will be installed within Executive Club boxes and hospitality areas around Old Trafford.

In addition to this, Melitta also played a role in the refurbishment of the club’s Red Café at Old Trafford. The revamped Red Café is now open to the public and will be officially launched with Manchester United first-team members and club ambassadors and legends later in the season.

Volker Stühmeier, member of the chief corporate management at Melitta, commented: “It is a great honour to work with one of the most successful football teams in the world in such a close and trustworthy way. For over 360 days of the year, our products will be used in one of the most traditional and iconic stadiums in the world.

“We have the ability to not only serve premium quality coffee using our state-of-the-art equipment, we will also be providing a substantial amount of porcelain, accessories, multipurpose and disposable materials. Old Trafford is an extraordinary showcase for Melitta!”

Manchester United’s group managing director, Richard Arnold added: “Like Manchester United, Melitta is steeped in history. Established over 100 years ago, the family-run business was built on its founders' invention of the coffee filter, a traditional way of making coffee that is still used in homes, restaurants and offices all over the world today.

“We are very proud to be partnering with this household name and look forward to working with Melitta to further enhance the experience of the hundreds of thousands of visitors we welcome to Old Trafford each season.”

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