Man Utd agrees digital transformation partnership

03 Sep 2015

By: Sport Industry Group

Manchester United has agreed a global partnership with HCL Technologies, who will work with the Premier League side to develop a number of digital initiatives for the club and their supporters.

The new deal with the IT services company is the first time the club has had a digital transformation partner.

The initiatives will include the development of the United Xperience Lab at Old Trafford, which will use technology to improve the experience for match-going fans.

Richard Arnold, Manchester United group managing director, said: "Our partnership with HCL is a first for Manchester United. With the introduction of the United Xperience Lab at Old Trafford, we hope to demonstrate best practices within the industry to generate new ideas that leverage the latest technology available in the evolving digital landscape.

"It is a very exciting prospect and the possibilities of what we can achieve are endless. Through digital transformation we hope to change the way in which our fans experience and interact with Manchester United."

Anant Gupta, the president and chief executive of HCL Technologies, added: "With enterprises facing an explosion of digital content and experience interfaces there is a growing need for a partner who can orchestrate these value chains and harness them for business benefits.

“Our partnership will enable HCL to create and manage these digital assets at a scale which will make it a prototype for successful digital co-innovation in any industry or organisation in the world. We are very excited to be part of this partnership that aims to pioneer the 21st century enterprise experience."

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