Manchester City partners with DAZN Japan, details global trophy tour

09 Jul 2019

By: Sport Industry Group

Manchester City has signed a Japan-focused partnership with DAZN, while the club has also announced details of a global trophy tour to celebrate the six competitions its men’s and women’s teams won last season.

As the club’s official partner in Japan, DAZN will be the exclusive live host broadcaster for the Galaxy Entertainment EUROJAPAN Cup, which will see City take on Yokohama F. Marinos on 27th July at Nissan Stadium in Yokohama.

Fourteen on-the-ground cameras will be used to broadcast the match, with additional cameras on the net and bench to bring fans closer to the action. A range of fan engagement activities and measures are also planned for the club’s Asia Tour and the match itself.

The agreement marks the first time that DAZN Japan has partnered with a single international football club. DAZN holds exclusive rights in Japan for the 2019/20 Premier League season.

Damian Willoughby, Senior Vice President of Partnerships at City Football Group, said: “DAZN have been a significant factor in revolutionising football in Japan and are therefore the perfect partner to bring fans of the game closer to Manchester City during our time in market, especially with DAZN becoming the home of all EPL football in Japan for our 19/20 title defence.”

City’s global trophy tour, meanwhile, will see the club travel to China, Hong Kong, Japan, USA, Brazil, Nigeria, United Arab Emirates, Egypt, South Korea, Indonesia, Australia, Thailand and India before returning to England.

City said it would become the first club to take its men’s and women’s trophies on a global tour at the same time. Last season, the men’s team won the Community Shield, Premier League, FA Cup and Carabao Cup, while the women’s team picked up the FA Cup and FA WSL Continental Cup trophies.

The tour will be presented by club partner Etihad Airways and last for six months. It will be led by a City legend and will take over each city it visits, featuring a programme of fan activations such as football festivals with expert coaching advice, CityLive! match-screening parties with exclusive competitions and prizes, and legend Q&A sessions with supporter clubs.

The tour will also feature an immersive fan experience that will allow fans to sample the City dressing room at Etihad Stadium. In each city the tour visits, fans will also be able to nominate a second city for the trophies to visit through the Cityzens membership platform.

Additionally, the tour will celebrate City’s new partnership with Puma, which recently released the club’s 2019/20 kits. The kits pay tribute to Manchester’s industrial and cultural heritage and also feature the club’s 125th anniversary crest.

The tour gets underway in China on 14th July and is scheduled to conclude in England in December.