Manchester United have appointed Nick Speakman as Global Head of Social Media.
He founded the social media channel BBC Sporf in 2012, which was rebranded as SPORF in 2016 after an acquisition by agency The Social Chain, where Speakman became Head of Brand.
A Sport Industry NextGen Leader, Speakman will oversee the Premier League side’s social media channels and strategy, where the club has some 142 million followers across its platforms.
Announcing the move on LinkedIn, Speakman said: “Excited to announce the next chapter of my career as Global Head of Social Media at Manchester United.
“Having spent the last eight years on an incredible journey with SPORF which has seen an idea in my Loughborough University bedroom proudly evolve into a leading global digital sports publisher.
“It’s been a privilege to share this experience with the incredible Social Chain family and will always be grateful to each SPORF team member, past and present, for contributing to every step of the journey over the last five years.
“Now looking forward to leading and working with the highly-talented Manchester United social and digital team, at an exciting time for both the club and fans.”