MANCHESTER UNITED FC RENEWS REMINGTON DEAL

14 Jan 2022

By: Sport Industry Group

Manchester United FC has extended its global partnership with Remington, the personal care brand.

The renewal was agreed with Remington’s parent company, Spectrum Brands Holdings.

Remington will continue to be designated as the club’s official electrical styling partner for an undisclosed period, with the deal covering the men’s and women’s teams.

Since the launch of the partnership in 2019, Remington has created more than 800 different consumer activations that have featured in over 50 different countries. The brand has also received pitch-side exposure at United’s matches in front of the Premier League’s vast global audience.

Throughout the pandemic the club and Remington, with the help of first team players, have created ‘how to’ home haircut videos and style challenges for fans.

The latest ‘Give the Gift of Style’ campaign features first-team stars Paul Pogba, David de Gea, Jadon Sancho and Edinson Cavani helping busy fans by wrapping Remington products for well-deserving recipients. 

“As a global household name, Remington products are synonymous with style and the success of its Manchester United Collection products is testament to this,” United’s Director of Partnerships, Sean Jefferson, said.

“However, our partnership extends beyond the amazing product range on offer, to creating interesting and exclusive content to engage with our fans, and promoting positive messaging around finding confidence in being you.”

Tim Wright, Vice President for Appliances at Spectrum Brands Holdings, added, “The first three years of our partnership with Manchester United have been incredibly positive and enabled us to engage with fans of the club in exciting and creative ways. 

“Extending the partnership is a fantastic opportunity to continue showcasing the quality and versatility of Remington products to passionate fans of the world’s biggest and most revered sports club.”

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