08 Jan 2019

By: Sport Industry Group

Manchester United has announced a partnership with leading Chinese property developer Harves to open a series of club-themed entertainment and experience centres throughout China.

The first Manchester United Entertainment and Experience Centres are scheduled to open in Beijing, Shanghai and Shenyang by the end of 2020. 

Each venue will feature interactive and immersive experiences, using state-of-the-art technology to bring Manchester United to life. Fans who visit will be able to experience what matchday atmosphere at Old Trafford feels like and learn the history of the club. Venues will also include restaurants, along with a club retail store.

Commenting, Manchester United’s Group Managing Director Richard Arnold said:

“We’re very excited to be partnering with Harves on the Manchester United Entertainment and Experience Centres concept, offering our millions of Chinese fans the chance to experience the club in a new and innovative way.

“We first visited China in 1975 and we’re proud to have seen our fan base in the region grow and develop their passion for United over the years. 

“This new concept will allow them to get closer to the club they love.”

Harves CEO, Bo Zhang added: “Harves is honoured to partner with Manchester United and bring our property development expertise in the creation of these centres. 

“We are excited to bring the rituals and emotions of the Manchester United experience to the youth in China, capturing what it feels like to be a member of this club.  

“Rooted in its approach to training, its storied legacy and leadership, we will create a fully immersive experience that entertains, educates, and inspires the next generation of football fans.”