05 Aug 2022

By: Sport Industry Group

Manchester United has announced a multi-year global strategic collaboration with US 5G technology developer Qualcomm Technologies, Inc.

The arrangement will also incorporate the company’s Snapdragon brand. Snapdragon platforms are behind the technology that powers many of the world's premium smartphones, PCs, gaming devices, connected cars, smart wearables and more.

The strategic collaboration between the two organisations will aim to create unique events and experiences for Manchester United fans inside the club’s 75,000-capcity Old Trafford stadium, by utilising the 5G technology that the Snapdragon platforms deliver.

In addition, Qualcomm Technologies will advise Manchester United on planned improvements to mobile connectivity at Old Trafford, which will enhance fans’ experience on match days.

The partnership comes at a time when the Manchester United is planning for the redevelopment of Old Trafford. In April 2022, the club appointed global experiences company Legends International and architecture and design practice Populous as consultants on the project. They have been working on developing options for Old Trafford redevelopment and studying their feasibility, with the aim of significantly enhancing the fan experience.

Victoria Timpson, CEO Alliances and Partnerships at Manchester United, said, “Snapdragon platforms will enable ground-breaking experiences for fans across the globe, deepening their engagement with the football club they love.

“Manchester United has always pushed boundaries of what’s possible and we are excited to be partnering with a company at the forefront of innovation.”

Don McGuire, SVP of Qualcomm Technologies, Inc. and CMO of Qualcomm added, “We are proud to bring the power of Snapdragon together with one of the most iconic names in world sport.”

“We look forward to showcasing Snapdragon to Manchester United fans everywhere and joining the new era of technology innovation at Old Trafford.”


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