Marathon Swims launches at Aquatics Centre

27 Jul 2017

By: Sport Industry Group

A swimming challenge has launched at the home of swimming for the London 2012 Olympic and Paralympic Games, set to debut on Saturday 11th November 2017.

Marathon Swims is a 10k challenge which first appeared at the Beijing Olympic Games in 2008 as an open water event.

Now, Marathon Swims aims to relaunch the challenge as an indoor, pool-based event, with 10k, 5k and 1k swim options, while a team 10k marathon option is also available for teams of two swimmers.

Swimming remains one of the UK’s largest sports with 4.86 million people swimming at least twice in the past 28 days, according to Sport England’s Active Lives survey. However, very few pool-based mass participation swimming events exist.

Founder of Marathon Swims, Diccon Loy commented: “The levels of innovation and development seen in other sports have not yet surfaced in the sport of swimming. Our aim was to create a mass participation experience and challenge in the pool to rival the energy and excitement seen in some running, cycling and triathlon events. Marathon Swims is the ultimate swimming challenge and unlike anything ever staged in a pool before. We’re really excited to be launching swimming’s own marathon.”

Andrew Clark, national sports & aquatics manager at GLL, the operators of London Aquatics Centre under the Better brand, added: “We are a proud founding partner of the Marathon Swims event. As a social enterprise, one of our main organisational aims is to help get more people more active more often in the local communities we operate in, which this innovative event will help us achieve.

“Everyone at the London Aquatics Centre is excited to host the first ever Marathon Swims event and the first in the series. Marathon Swims will provide our Better members, local residents and people across the UK with the motivation to get into the pool, improve their swimming ability, achieve a goal, and it's also a great opportunity to raise money for charity.”