Marelli deal to boost F1 experience for race fans

28 Jun 2019

By: Sport Industry Group

Formula 1 has signed a new sponsorship deal with Marelli, with the agreement set to enhance the quality and quantity of race information that can be shared with the motor-racing championship’s fans.

Marelli is an existing long-term partner of F1 and the new agreement names it as the official telemetry services supplier.

F1, together with Marelli, will now have the ability to transfer more live data from the cars to the Formula 1 Broadcast centre at each race.

F1 has also agreed commercial rights with Marelli to use their designation as the official telemetry services supplier of Formula 1, along with F1 imagery and Intellectual Property to promote the partnership globally.

Formula 1 said the deal is further evidence that it is creating bespoke partnerships that fit the exact requirements for partners. Ross Brawn, Managing Director of Motorsports at Formula 1, added: “With this enhanced system, Formula 1 will be able to transfer a higher volume of live information from the F1 cars, improving the race watching experience for our fans, giving them greater insight and more detail about what it is happening during a Formula 1 race.”

Riccardo De Filippi, CEO of the Motorsport Business Unit at Marelli, said: “This partnership is both an honour and a great pleasure for us, and it represents the crowning of a long-term relationship with Formula 1, which has seen us working for many years at the very heart of the technical world of Formula 1.

“Marelli, through its know-how in the field of advanced connectivity, is delighted to enable the complex telemetry system of Formula 1, aimed at technical use but also at entertainment. The results of Marelli experience in the motorsport world serve as an important incubator also for mass-production technologies.”