England and Saracens rugby star Maro Itoje has been announced as the face of the M&S Collection and Autograph menswear ranges for AW21.
The range features relaxed silhouettes and stretch fabrics alongside smart separate options to cater for the continued shift towards smart/casual dressing.
Itoje wears sizes from M&S’s “Big & Tall” offer, suitably designed for larger frames and all the “Big & Tall” products are available online for next day collection from over 700 M&S stores.
Director of M&S Menswear Wes Taylor said: “Maro’s undeniable style and passion for clothing is evident, and with his shared values that we hold as a brand, he was an obvious choice to represent M&S– we are delighted that he has come on board to highlight our stylish new collections for autumn.”
The company also said Itoje is the “the perfect style hero for the M&S brand”. And it added that how it “shows up as a brand is crucial for its aim of being more relevant, more often and encouraging customers to shop more categories”.
Itoje, who presented the Young Agency of the Year Award at the 2021 Sport Industry Awards added: “I’m delighted to be teaming up with M&S, a brand that I have grown-up with and loved wearing over the years, and that shares the same important values that I do. Style is a passion of mine, so to be asked to work with M&S to wear the new collections was an honour. There are so many great, stylish pieces from the new season that I can’t wait to wear again!”
For Black History Month this October, M&S has selected Black Curriculum as its Sparks charity, which will see the retailer donate 2p every time a customer shops, double the usual 1p donation on every purchase.
Itoje is also a patron for the Black Curriculum, an organisation which aims to teach Black British history in schools and support teachers through training.