Mastercard backs women’s football with Arsenal & Lyon deals

21 May 2019

By: Sport Industry Group

Mastercard has stepped up its commitment to women’s football by signing sponsorship deals with Arsenal and Olympique Lyonnais.

It becomes the first major official partner of Arsenal Women Football Club, the recently-crowned Women’s Super League champions. The length of the agreement was not disclosed.

The length of the company's deal with Lyon was also not disclosed. Lyon on Saturday won the UEFA Women’s Champions League for the fourth year in a row and the club has also won the French league title for the past 13 seasons.

Mastercard has also signed a series of women’s footballers as brand ambassadors, including Lyon’s Ada Hegerberg, winner of the first-ever women’s Ballon d’Or last year.

Hegerberg is joined by Lyon team-mates Kadeisha Buchanan, Saki Kumagai and Wendie Renard as Mastercard brand ambassadors.

Other brand ambassadors announced by Mastercard include former Arsenal and England player and BT Sport Industry Awards co-host Alex Scott, VfL Wolfsburg and Denmark striker Pernille Harder, and Chicago Red Stars and Australia forward Sam Kerr. Scott becomes Mastercard’s lead female football ambassador.

Raja Rajamannar, Chief Marketing and Communications Officer for Mastercard, said: “By investing significantly in women’s football, as a professional and influential sport, we have an opportunity to directly impact the lives of athletes and help build sustainable programmes to which girls and women around the world can aspire.”

Mastercard’s portfolio of sports partnerships also includes agreements with Roland-Garros, Australian Open, UEFA Champions League, PGA Tour, Major League Baseball, Rugby World Cup, The Open, Copa América and League of Legends Esports.