Manchester United midfielder Juan Mata has invited fellow footballers to join him in Common Goal; a movement in which players pledge 1% of their salaries to a collective fund that supports charities across the world.
To launch the campaign, Dark Horses has created the first in a series of films with Mata, who is the first member of Common Goal. He is now asking fellow footballers to form a ‘starting XI’ of likeminded players.
“What we’re trying to do is define a shared social agenda for football,” explains Mata. “Common Goal goes beyond individual brands and egos to deliver a greater impact. By making the pledge, we can form a lasting connection between football as a business and football as a tool for social change.”
He added: “One of the first lessons I learned in football is that it takes a team to win a game”, recalls Mata. “We live by this mantra on the pitch, yet we rarely see it play out in the social impact space, which is dominated by individual initiatives. Through Common Goal we’re creating a collaborative way for football to give back to society. I urge my fellow players to get involved.”
Steve Munachen, Dark Horses creative director commented: "The aim of the campaign is to spark a conversation between footballers about the most effective way give back to the sport from which they have received so much. Common Goal and Juan Mata are leading the conversation and their work should serve as an inspiration to all footballers across the world to work together to make a real difference”
Common Goal is the brainchild of streetfootballworld, which supports a network of more than 120 football charities in 80 countries that reach 2.3 million disadvantaged young people on a daily basis.