Matchbook becomes British horseracing ABP

26 Jul 2016

By: Sport Industry Group

Matchbook has announced it has signed up to become an Authorised Betting Partner (ABP) of British horseracing.

The announcement follows the news it will be the official betting partner of the first three days of the Qatar Goodwood Festival.

The development means that Matchbook will have a fair and mutually sustainable funding relationship with British Racing in the coming years and will receive the official designation as an ABP. 

Alex Eade, general manager of Goodwood Racecourse, said: “We are delighted by the decision of Matchbook to sign up to become an ABP in support of British racing. It demonstrates their commitment to the sport and willingness to ensure bookmakers give racing a fair deal. As our bookmaking partner for the first three days of the Qatar Goodwood Festival, we are very excited about this development and look forward to working with them in the future.”

Matchbook CEO Mark Brosnan, said; “It’s important to us, and our customers, that every horseracing bet with Matchbook contributes to the future growth of British Horse Racing. Launching our horseracing product as an Authorised Betting Partner is just one of the ways we can demonstrate our commitment to the sport.

“As the fresh new face on the horseracing betting circuit, we aim to impress upon bettors and partners alike that Matchbook is different. As an exchange, we win when our customers win, which is why we provide the tools bettors’ need to make smarter informed bets. When our customers win, we win and now British Horse Racing will win too.”

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