Formula 1 driver Max Verstappen has been announced as an ambassador for digital used car marketplace CarNext.com.
The partnership will see the 22-year-old Red Bull Racing driver work with the platform across the 23 European markets it operates in, helping to drive awareness of the brand through a series of upcoming activations. The Dutch driver will also star in an upcoming TV ad for the company, which allows consumers in the UK and elsewhere to buy used cars from all over Europe through its digital app.
Ewout van Jarwaarde, CEO, CarNext.com, in conversation with Sport Industry Group, said: “We feel there’s a massive overlap in how we tell the passion in everything we do. We’re constantly pushing boundaries and Max is too. What he is bringing to Formula One is what we’re bringing to the used car market - it’s all about disruptiveness and constantly challenging all the expectations that people have of you.
“As Max explains, it’s all about online, about speed and convenience and so are we.”
Discussing the deal, Verstappen added: “I’m really excited to be partnering with CarNext.com. They are doing something different, offering a new way for people to buy cars and aren’t afraid to challenge the status quo. We buy most things online these days, so why not cars too? They’re here to win, and I’m looking forward to what we can build together.”
Meanwhile, CarNext.com have also partnered with reforestation company Land Life to allow consumers to offset those emissions by paying for trees to be planted on top of their car purchase: effectively ‘buying off’ their CO2 emissions.
Van Jarwaarde said: “We’ve bought deeply into Max as a person, and we care deeply about how that relates to sustainability. We’re the first used car platform where consumers can buy their CO2 emissions and we’ll continue to do that.”
“It’s a great combination: while Max is bringing the fun back to racing, CarNext.com is bringing the joy back to the used car buying experience.”