M&C Saatchi Sport & Entertainment has announced the appointment of Seth Jones as its new Creative Director.
Jones will join the senior leadership team of the six-time BT Sport Industry Awards Agency of the Year winner.
He arrives after a five-year spell as Creative Director at AnalogFolk, where he led on creative for brands including Nike, PepsiCo, Lucozade and Sainsbury’s.
Prior to Analog Folk, Jones worked at Tribal Worldwide & Elvis Communications, where he helped develop a number of high-profile campaigns for the Virgin Group and Britvic.
At M&C Saatchi Sport & Entertainment, Jones will report to Jamie Wynne-Morgan, UK CEO, with responsibility for overseeing all of the agency’s creative output.
Wynne-Morgan said of the recruitment: “It was a tough brief. A creative director who is 100% channel neutral and can turn their hand to any consumer passion from house music, to rugby, to street culture. Someone who wants to be as involved in the ideation as the direction and who could fit into our agency culture and philosophy.
“Seth brings all of the above and more. He really believes in the power of a simple idea and can articulate it beautifully. After 14 successful years we’re very excited to be pushing our creative on again with Seth leading the way.”
Jones commented “M&C Saatchi Sport and Entertainment put simply is a brilliant agency with brilliant people and clients. The business is in a unique position to harness the things people actually like, even love, to build and market brands.
“I’m excited to work somewhere with a great appetite and ambition for creativity. An agency underpinned by M&C Saatchi’s enviable creative heritage and Brutal Simplicity philosophy.”