McLaren racing and Castore unveil new partnership

04 May 2021

By: Sport Industry Group

Formula 1 team McLaren Racing has announced a new multi-year partnership with sportswear brand Castore, who will become its Official Team Apparel and Sportswear Partner for the 2022 Formula 1 season. 

The British brand adds the F1 team to a growing sponsorship portfolio which already includes Scottish Premiership champions Rangers, as well as individual partnerships with the likes of Sir Andy Murray, Owen Farrell, Jos Buttler, Adam Peaty, and Gary Neville.

At the end of 2020, Castore launched their first collection with McLaren Automotive, and the upcoming collaboration with McLaren Racing will develop a series of performance sportswear ranges. Additionally, Castore will also take on McLaren Racing’s licensed merchandise programme, handling localised ecommerce distribution across key regions. 

“Castore are leading innovators in the premium sportswear industry through their performance enhancing range of apparel and we are delighted to announce their partnership with McLaren Racing as Official Team and Sportswear Partner of the McLaren Formula 1 team,” said Mark Waller, Chief Commercial Officer, McLaren Racing.

“We are looking forward to bringing together our passion for engineering excellence to deliver the highest quality product and services for our team, fans and partners.” 

Phil Beahon, Co-founder, Castore added: “We are thrilled to be partnering with McLaren, an iconic name in Formula 1. Not only are they a brilliant British brand but we share the mindset of relentlessly pursuing ways to boost performance, encapsulated by our motto ‘Better Never Stops’

“Given the global audience for Formula 1, we believe this partnership will increase the visibility and appeal of the Castore brand with millions of fans and accelerate our drive to build the world’s leading premium sportswear brand.” 

Castore will supply the McLaren Formula 1 race team with team apparel from the start of the 2022 Formula 1 season, and will also gain branding on team apparel as well as the race suits of drivers, Lando Norris and Daniel Ricciardo.