Mercedes F1 welcomes INEOS as principal sponsor

10 Feb 2020

By: Sport Industry Group

Formula 1 team Mercedes has announced a major partnership with INEOS ahead of the 2020 season.

The partnership is part of a five-year deal which will see the pair link up beyond the start of the 2021 season, when new rule changes are set to come into force in the sport.

Both Mercedes and INEOS first came together in December 2019, when the Formula 1 outfit announced a new performance partnership with Team INEOS cycling, who have won seven of the last eight Tours de France, and INEOS TEAM UK, Ben Ainslie’s America’s Cup-challenging sailing team.

The pair announced the new tie-up at an event at the Automobile Club in London, while Mercedes also unveiled its 2020 car, which features INEOS branding.

Sir Jim Ratcliffe, Founder and Chairman, INEOS, said:“It’s a proud moment for INEOS to become principal partner to the world’s best Formula One team – and by extension one of the world’s most prestigious brands, Mercedes-Benz.

“The Mercedes team is a leader in global sport and have consistently shown that they are at the forefront of technological innovation and human performance. Their grit and determination to redefine what is possible makes them a natural fit for INEOS.

“By strengthening our partnership with Mercedes-AMG Petronas it will allow us to identify and unlock even greater performance gains across the wider INEOS sports family.”

Toto Wolff, Team Principal and CEO, Mercedes-AMG Petronas Formula One Team commented, “It is a very proud moment for us to welcome INEOS to Mercedes in their new capacity as Principal Partner. The company’s ambition, dynamism and entrepreneurial flair are a perfect fit for the spirit of Mercedes-AMG Petronas.

“Both companies share a restless desire to improve every day and a strong commitment to achieving the very best results. Our partnership will be defined by tackling great challenges together – on the race track, on water and on the stages of the Grand Tours – and we will be aiming to raise the bar in each of them.

“Furthermore, this new partnership is an important cornerstone of our future plans in Formula One. It once again serves to demonstrate the attraction of the sport for ambitious, global brands with a long-term vision for success.”