Michael Jordan joins Sportradar in advisory role

21 Sep 2021

By: Sport Industry Group

Sportradar has announced that Michael Jordan, who is an early investor in the company, will serve as a special advisor to Sportradar’s Board of Directors, while also increasing his investment in the company.

In his new advisory position, Jordan will provide the board and the company’s senior management with guidance and strategic counsel, with a focus on the US market, product development, marketing activities and other key business initiatives. 

As an elite athlete and successful entrepreneur, Jordan’s expertise in establishing impactful business partnerships within the sports industry will be leveraged across the breadth of Sportradar’s products and services.

“Not only is Michael Jordan one of the most iconic sports figures of all time, but he is a legendary leader who believes in Sportradar’s mission to enhance fan engagement through our fully-integrated technology and services platform,” said Jeffery Yabuki, Chairman of the Global Board of Directors, Sportradar. 

“We are thrilled to have Michael contribute to Sportradar’s business efforts moving forward.”

Carsten Koerl, Global CEO, Sportradar, an Official Partner of the Sport Industry Awards, said: “Over the past several years, the worlds of fandom, sports betting, and media have converged and, through his accomplishments on the court and in the boardroom, Michael sits at the intersection of these industries. 

“As an early investor in Sportradar, Michael saw the potential in our company.  We are thrilled to now tap into his entrepreneurial savvy and business acumen as we develop the next wave of solutions and offerings that will maximize engagement across sports.”

Jordan added: “I invested in Sportradar years ago because I believed in the vision and passion that Carsten (Koerl) and the rest of the team had for transforming the sports technology industry.

“I am looking forward to having a formal role with the company as it begins its next chapter.”

Previously, Jordan joined Sportradar’s Directors, executive team, lead investors, and guests at the Nasdaq opening bell ringing ceremony, celebrating Sportradar’s first day as a publicly traded company.