Milkmoney expands in London

03 May 2017

By: Sport Industry Group

Milkmoney is continuing to expand its team with Darren Collins hired to head up the production company’s London office.

The branded entertainment specialists launched its London operations in 2016, working with brands such as Delta and Standard Chartered Bank, with the 'Inside Anfield' campaign for Standard Chartered Bank named International Marketing Campaign of the Year in association with SMG Insight, at the BT Sport Industry Awards 2017.

Coming from a creative agency background both in Australia and the UK, Darren will lead the London team across all productions including social, TVC’s, long form content and VR.

The move also sees Carrie Williams promoted to head of production and Ethan McLean to head of creative.

Darren Collins, executive producer, commented: “I’m stoked to be on board with the talented team at Milkmoney. The portfolio of work they have created over recent years is second to none and I can’t wait to build on that with the opportunities that lie ahead here in London.”

Matt Taylor, MD of the agency, added: “We are very excited to have Darren on the ground in London. He brings his great background in strategic thinking to our production process that we believe is going to make our content better and more effective in its brand objectives.”

Founded in 2008, it was one of the first production companies in Australia to focus on branded entertainment and now have offices in London, Singapore and Sydney.